That’s So Fetch Review: A Closer Look at the Australian Fashion Brand
That’s So Fetch is not trying to be a quiet basics-only clothing store. Its current collections are much more focused on statement fashion, feminine silhouettes, going-out looks, Y2K-inspired denim and occasion dresses. The result is a brand that feels particularly suited to shoppers who want an outfit to have a clear personality. (Thats So Fetch AU)
What makes the brand interesting is not simply the number of products. It is the way different pieces are styled together: low-rise jeans with fitted tops, satin dresses with dramatic silhouettes, mini dresses for nights out, and coordinated sets that can become a complete look without much additional styling.
Our take: That’s So Fetch is worth exploring if your wardrobe leans toward feminine, youthful, fitted and trend-driven fashion. It is less compelling if you are primarily looking for understated basics or timeless minimalist clothing.
Quick Verdict
| Our Take | |
|---|---|
| Best for | Going-out outfits, dresses, Y2K-inspired looks and statement denim |
| Style | Feminine, youthful, trend-led and occasion-focused |
| Standout category | Low-rise jeans and dresses |
| Best feature | Strong outfit-building potential |
| Main thing to consider | Check individual sizing and return eligibility before ordering |
| Overall | Worth considering for trend-focused shoppers |
Explore the current That’s So Fetch collection →
What Makes That’s So Fetch Different?
The easiest way to understand That’s So Fetch is to look at its overall visual identity rather than any single product.
The store currently highlights new dresses, lounge pieces, tops, bottoms, accessories, outerwear and activewear, while also placing considerable attention on its low-rise denim collection and trending looks. (Thats So Fetch AU)
That gives the brand a more complete fashion identity than a store that simply sells individual garments.
You can start with a pair of jeans, add a crop top, then finish the look with accessories. Or you can begin with a statement dress and keep the rest of the outfit simple.
That flexibility is one of the strongest reasons to browse the brand.
The Dresses Are Where the Brand Becomes More Interesting
Dresses are one of the clearest expressions of the That’s So Fetch aesthetic.
The current catalogue includes mini dresses, maxi dresses, formal dresses, party dresses, casual dresses and seasonal styles. (Thats So Fetch AU)
But the important difference is silhouette.
Many of the designs are intended to create a defined shape rather than simply provide an everyday dress. You see fitted bodices, open backs, asymmetric necklines, satin finishes, off-shoulder details and shorter hemlines throughout the range.
Take the Arlette Mini Dress as an example. Its pink colour, square neckline, puff sleeves and fitted waist create a distinctly feminine look rather than a basic summer dress.
For evening occasions, the look becomes more dramatic.
The Elianna One Shoulder Satin Maxi Dress, for example, uses a rich burgundy satin appearance, asymmetric neckline and body-skimming silhouette.
The Carly Strapless Satin Maxi Dress takes a different approach with a black strapless silhouette and draped skirt detail.
These examples show why the brand works particularly well for shoppers who are looking for something more visually memorable than a conventional occasion dress.
Then There Is the Y2K Side
If there is one category that gives That’s So Fetch a particularly recognisable identity, it is low-rise denim.
The current website has dedicated low-rise blue and black jeans collections, and the brand describes the range using a mix of Y2K influence, streetwear energy and contemporary silhouettes. (Thats So Fetch AU)
This isn’t just one pair of jeans repeated in different washes.
The current bestselling collection includes models such as Nava, Braxton, Marcus, Robita and Eliza, alongside dresses and coordinated sets. (Thats So Fetch AU)
The Nava Low Rise Denim Jeans have a flared low-rise silhouette and washed denim appearance, with the product page explicitly styling them with a crop top, boots and a cowboy hat for a ’90s-inspired look. (Thats So Fetch AU)
The Marcus Low Rise Jeans move toward a semi-wide-leg shape. They are listed as 100% cotton and are styled by the brand with a baby tee and chunky sneakers. (Thats So Fetch AU)
Meanwhile, the Conrad Low Rise Jeans combine a low-rise waist with a flared leg and are presented as an option that can be dressed up with heels and a corset. (Thats So Fetch AU)
Why the Denim Range Matters
The appeal isn’t simply that low-rise jeans are available.
It’s that the jeans fit into the brand’s larger styling language.
A low-rise silhouette can be paired with a fitted crop top for a distinctly Y2K look. A flared pair can work with boots. A wider-leg style can be balanced with a more fitted top.
That gives the shopper several ways to interpret the same general aesthetic.
And if you don’t like low-rise jeans, the wider bottoms collection also includes mini skirts, maxi skirts, denim skirts, shorts, cargos, sweatpants and other silhouettes. (Thats So Fetch AU)
The Best Way to Shop the Brand Is by Outfit
This is where That’s So Fetch becomes more compelling than simply scrolling through individual products.
Instead of asking:
“Which top should I buy?”
a better question is:
“What kind of look am I trying to create?”
For a casual Y2K look
Start with low-rise denim.
Add a fitted baby tee, crop top or structured top and finish with sneakers or boots.
For a night out
A mini dress or fitted maxi dress makes more sense.
This is where satin, asymmetric cuts, open backs, sequins and figure-focused silhouettes become useful.
The current collection includes pieces ranging from mini dresses around the A$65–A$80 area to more elaborate maxi styles around A$100–A$140+, although prices can change. (Thats So Fetch AU)
For a formal occasion
This is where the longer dresses become more relevant.
Satin maxi dresses, fitted silhouettes and statement necklines give the collection a more sophisticated side than the casual denim range might initially suggest.
The Emeline V-Neck Satin Maxi Dress, for example, uses a blue satin finish and a back-tie detail that changes the look considerably when viewed from behind.
Coordinated Sets Add Another Dimension
One of the more interesting developments in the current collection is the emphasis on two-piece, three-piece and even four-piece sets.
The current homepage features products such as the Ruh-roh! 3 Piece Set, Paint The Roses Red 2 Piece Set, Clue Me In 3 Piece Set, Big Bad Wolf 4 Piece Set and several other coordinated looks. (Thats So Fetch AU)
This is useful for shoppers who like the appearance of a carefully styled outfit without having to build every element separately.
It also makes the brand feel more contemporary.
Instead of separating jeans, tops and accessories into isolated categories, many of the current looks are designed around the idea of an entire outfit.
What About Everyday Fashion?
That’s So Fetch isn’t exclusively about party dresses.
The current range also includes lounge, activewear, casual basics, denim, hoodies, tops and outerwear. (Thats So Fetch AU)
That gives shoppers room to move between different levels of dressing.
You could have:
Weekend → denim + crop top
Casual → relaxed bottoms + basic top
Night out → mini dress + accessories
Formal → satin maxi dress
Athleisure → activewear + outerwear
The overall aesthetic remains trend-led, but the level of dressing changes.
What About Sizing?
This is one area where I would recommend being deliberate rather than buying purely according to your usual size.
Current product pages provide individual sizing information, and several styles list sizes from AU 4 through AU 16 or AU 18, depending on the garment. Product pages can also include model height and the size worn, which can be useful when comparing proportions. (Thats So Fetch AU)
For example, the Marcus Low Rise Jeans page states that the model is 162 cm tall and wears AU 6/US 2. (Thats So Fetch AU)
That’s much more useful than simply assuming every product will fit identically.
For fitted dresses and low-rise jeans in particular, I would check the product-specific measurements before ordering.
What I Like About That’s So Fetch
1. The brand has a clear personality
You don’t have to guess what kind of fashion you’re looking at.
The combination of Y2K denim, feminine dresses, fitted silhouettes and going-out pieces gives the store a recognisable identity.
2. The range encourages outfit building
The different categories work together.
A pair of jeans can become part of a casual look, while a fitted dress can take you directly into occasionwear.
3. Denim is a genuine strength
The low-rise collection is extensive enough to make the category feel intentional rather than incidental.
4. There is plenty of visual variety
From simple denim to satin maxi dresses and coordinated sets, the store can accommodate several different occasions without losing its overall identity.
What I Would Consider Before Ordering
The strongest caution is not about the fashion itself.
It is about making sure the particular garment is right for you before ordering.
That matters especially with fitted clothing and denim.
The current returns information states that eligible full-price purchases can generally be returned within 21 days for store credit, while some categories and sale items are excluded. (Thats So Fetch AU)
That makes checking the product page, sizing information and return eligibility worthwhile before purchasing.
It’s a small step, but an important one when buying fashion online.
Who Is That’s So Fetch Really For?
You’ll probably like it if you:
- Prefer trend-led fashion
- Like Y2K-inspired clothing
- Wear low-rise or statement denim
- Shop for nights out and parties
- Like fitted or feminine silhouettes
- Enjoy styling complete outfits
- Want dresses with more personality than basic everyday designs
You may prefer another retailer if you:
- Mainly wear minimalist basics
- Prefer loose, conservative or traditional silhouettes
- Want a capsule wardrobe built around timeless pieces
- Consider easy refunds essential when ordering online
Final Verdict
That’s So Fetch makes the most sense when you stop thinking of it as simply an online clothing store and start looking at it as a source of complete fashion looks.
The strongest parts of the current range are easy to identify: low-rise denim, feminine dresses, going-out pieces and coordinated sets. The brand’s own current collections reinforce that direction, with low-rise jeans and trending looks prominently featured alongside dresses and new arrivals. (Thats So Fetch AU)
What I like most is the consistency of the aesthetic. You can move from a casual denim outfit to a party dress or a satin maxi without the brand suddenly feeling like a completely different retailer.
That makes it particularly useful for someone who enjoys experimenting with fashion rather than buying only practical basics.
The main thing to remember is that the more fitted and trend-specific the garment is, the more important it becomes to check the individual product details before ordering.
Overall, That’s So Fetch is worth considering if you want fashion that feels current, feminine and visually distinctive. If low-rise denim, going-out dresses and statement outfits are already part of your style, this is a brand that deserves a closer look.
